In 2019, when India is verge of banning single use plastic products like bags,cups, straw and sachet packets, it has become extremely important to find alternative products and acclimatize the population with the sudden change.
Single use plastic is more harmful to the environment compared to its other counterpart due to its higher carbon footprint, proneness to form micro-plastics and high chances of environmental contamination.
Our intervention is a combinatorial approach of plastic-substitute product development, finding grassroot heros, building mass-awareness and providing entrepreneurship to the marginal community through an alternative livelihood generation.
We are creating a nexus between art, technology and communication to achieve sustainable development
Goals. Our approach is briefly discussed as follows:
a) Life without plastic – An audio-visual communication platform highlighting all the materials those has been used before plastic enter into everyday life. How did they drink coke without a straw? How did buy biscuits without the plastic wrapper? What about soap and shampoo? Or the raw meat and fish? How did people carry them from market? What about medicine packet or furniture or ear-birds? The audio-visual narratives tends to recreate the world before we get used to plastic products. The out is supposed to create a deep
impact in the mind of younger generations who find plastic absolutely necessary for survival.
b) Single Use Plastic alternative (SUPER) – SUPER aim at creating a range of products with high potential to replace single use plastic through Eco-friendly alternatives and to ensure alternate livelihood options for the marginal communities. The preliminary intervention includes creating alternative packaging material, food wrappers and environmentally friendly straw.
c) The Good The Bad and The Butt – Do you know cigarette butt is the most common man-made litter in the whole world! And it’s a type of plastic. Cellulose acetate usually takes more than a decade to degrade and by that time it is consumed by all sorts of marine and terrestrial animals. The world produce 5.6 trillion cigarette butts. To visualize the volume of litter, let’s consider an olympic size swimming pool (50X25X2 cubic meter). You will need 45,000 of them to unload all the cigarette butts.
The Climate Thinker is working to solve the problem through three different interconnected approaches. First, a geo-spatial mapping to visualize probabilistic distribution pattern of cigarette butt; second, installation of cigarette butt collector in the smoking hotspots and third, technology driven alternative products from cigarette
